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Quickly Noted: Fast Follow

August 20, 2010

Everyone here knows that I’m a really big fan of Twitter (and folks who follow me know I can be pretty prolific). That’s why I’m so excited about new feature from Twitter called Fast Follow.

Mashable describes it thusly:

Twitter has introduced a new feature called “Fast Follow” that makes it easy to follow anyone via SMS, even if you don’t have a Twitter account (if you’re located in the U.S. at least).

To use it, all you need to do is text “follow [username]” to Twitter’s shortcode of 40404. From there, you’ll start receiving all of that user’s updates via text message.

Colorado’s Division of Emergency Management has a post up on the new feature here.

The implications are simply amazing. In an emergency, you would probably take your already developed Twitter account (you do have one up and running, right?) and post information and updates for the public. How cool would be to tell regular, non-Twitter, folks to text a quick message to 40404 and they receive all of your emergency tweets via text message. Their direct line to the JIC. They don’t even have to know what a Twitter is.

This technology is similar to the tech invested in by a number of EMAs (including the folks in SE PA at ReadyNotifyPA), but it’s free. And, if you’re already invested in and using Twitter, it allows you to just maintain one emergency notification system as opposed to two.

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2 Comments leave one →
  1. May 19, 2011 9:08 am

    It was dark when I woke. This is a ray of suhninse.

  2. May 20, 2011 8:36 am

    39i2AA aewxpnyjqyng

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